![]() “It transcends the mere celebration of beauty it resonates with profound relevance for both institutions, touching souls around the world,” she says. It adds yet another layer to our grand narrative, reflecting the splendor that illuminates the Richelieu Wing, where light dances upon every masterpiece.”įor Lehmann, the most rewarding aspect of this partnership lies in the story they have crafted. As for makeup, it weaves a tale of luminescence and color, capturing the very essence of the Louvre. “Behold the statues, their magnificence emanating from their stone skin, a witness to their unparalleled singularity. “Skincare lies at the very heart of Lancôme's essence, an undeniable force that required homage in this extraordinary collaboration: skincare is the universal language of beauty, the starting point from which radiance is born, because beauty starts from our skin,” Lehmann says. When it came to choosing Lancôme products, it was important to the brand to include both skincare and makeup. Lancôme x Louvre L’Absolu Rouge Drama Matte Lipstick in French Tea Lancôme We chose each one of them for their fighting spirit, uniqueness, audacity and individual achievements.” She cites Venus de Milo, a symbol of beauty and confidence, as an example, since she is known for her magnetism and confidence. “We looked for real women, whether they are goddesses or myth, they were engaged and committed to the story in their life and fighting for having a voice. ![]() “We see the first signs of feminism, combining success and womanhood, so these works of art are very contemporary,” Lehmann says. To narrow down which sculptures they would feature, they chose ones with a common theme: Women who are never ashamed of who they are. Just like with beauty, we had the same vision when selecting masterpieces for the campaign we wanted masterpieces to tell their story and their lives.” What appeals to us is how a person is engaged in its own life rather than an aesthetic abstraction. These particularities shape a character and a life energy in which beauty is rooted. To us, beauty goes beyond aesthetics: it is expressed in what each person has that is most singular, in its commitment, emotions, values, choices and in their will. Each work of art is uniquely interpreted in eyes of the beholder and teaches us something new about our own history and humanity. “Our gaze fell upon the statues, for they possess a mesmerizing three-dimensionality that reverberates across the ages, igniting a dialogue between past and present. “As we embarked on this journey of artwork selection, we had conversations about which medium we were going to choose,” Lehmann says. Lancôme x Louvre Richelieu Wing Palette Lancôme ![]() Finally, each of the four Lancôme x Louvre L’Absolu Rouge Drama Matte Lipsticks represent a different muse in their packaging: French Drama 200 is inspired by Sleeping Hermaphrodite, French Tea 274 is inspired by Diane de Gabies, Celestial Rose represents Nymph Echo and French Touch is inspired by Nymph with a scorpion. The Lancôme x Louvre Advanced Génifique Serum’s packaging fittingly features the goddess Hygie, who represent health and well-being, which the serum enables by bringing radiance to the skin. The five shades were created by makeup artist Lisa Eldridge that was inspired by the beautiful light in the Richelieu wing of the Louvre, where the sculpture lives. The collection includes the Lancôme x Louvre Richelieu Wing Palette, a face palette celebrating the sculpture of Corine, a Greek poet from fifth century BC. The epitome of this beauty statement unfolds in the Absolue Rouge lipsticks, where four archetypes of femininity stand proud, diverse and timeless.” Within the collection lie the secrets of Corine, the Greek poetess, through the makeup palette the allure of Hygie, the goddess of health and science, guiding us on our quest for flawless skin. “Each product, selected among the brand’s icons, pays homage to a specific focus of each statue, unveiling the essence of her existence. “I wanted that every woman shall possess a fragment of the Louvre with her,” Lehmann says. Choosing which pieces to feature from the Louvre was one of the greatest challenges, as the museum is home to more than 33,000 masterpieces.
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