Go ahead and save your template and you’re ready to go! To get an idea of what this will look like in production, send a test email directly from your app, or use our built-in previews. We’re going to assume you’re sending a transactional email with a unix timestamp variable called “event_time”.In your Sendwithus editor, open up the template you want to add dynamic content to, and drag open the subject line box (see below):Ĭopy and paste the following code into the subject line box: How To Getting An Uber Receipt 2 Easy Methods Table Are Contents. This might change in different countries – (and Sendwithus’s internationalization support can handle it!) – but this breakdown will cover most of North America: Time of Day There are definitely ways to get this working with other systems, but you can drop the following code into a Sendwithus template and have it working right away.įirst up, let’s talk about how we’re going to break down the day. It’s really easy… if you’re using a template engine like Sendwithus. I’m Sold! So How Do I Send Email Like Uber? In short, you’ve gone to great lengths to make sure every other facet of your online presence has some life to it, it’s time to stop overlooking your emails. An email triggered by taking an action on your site should feel like a reward to the customer for engaging, and using dynamic content in your emails is a great way to move in that direction. Dynamic content allows you to customize every email to each customer’s unique interaction with your product or service. Why Does Dynamic Content Matter?Įmail, especially transactional email, is a direct extension of your product, so it functions as a reflection of how much you care about your user experience. Another great example of dynamic content is changing an image in every email depending on what city your recipient is based in. Think of it as variable replacement – or merge tags – on steroids. Each time Uber sends a receipt email, a template engine renders the email with the dynamic content. In the Uber example, a calculation is performed on the time of day and instead of the date and time being shown, it’s replaced with a simple string like “Monday afternoon”. What’s Dynamic Content?ĭynamic content is content that changes for each individual recipient. This is a simple example of how important Uber views the customer experience, and a great example of dynamic content. Instead of, “ Your Sunday 8:15AM PST trip with Uber“, Uber simplifies it to just “ Your Sunday Morning trip with Uber“. There are currently more than 200,000 companies worldwide whose employees have Uber business profiles, with the average rider taking approximately four trips a month.With every receipt you receive from Uber, the subject line dynamically includes a simplified version of the time of day. India’s New Delhi and Bangalore are also in the top 10 cities for Uber business riders. The company offered some insights into business traveler patterns, noting that most riders are in New York, San Francisco, and Mexico City. “With Auto-Expense, you can have the peace of mind that you’re saving time and money - before and after the ride.” “Our goal is to make business travel on Uber as seamless as possible in over 400 cities and 69 countries around the world,” the company explained. Uber’s Auto-Expense streamlines the travel process so you can move forward with your day. “Many of the successful on-demand services are based upon either an introduction of a more efficient process, a more satisfying solution, or a product that is less expensive than traditional providers,” Certify CEO Bob Neveu told VentureBeat in January. Uber makes it easy to access your receipts, as the app should always send a digital copy right to your email address after each ride is completed and you add a tip. According to Certify, one of Uber’s newest partners, among individuals on business trips, usage of the ride service exceeded taxi requests in 2015. While Uber has always been available to everyone, it’s been taking special measures to appeal to the workforce, an effort that seems to be paying off. That’s it.īusiness profiles were created so riders wouldn’t have to worry about using their personal credit cards for work-related trips. Link your account to a service and you’ll receive an email for verification purposes. From there, you’ll be able to choose between the four providers. To enable this feature, open your business profile and select Auto-Expense within the settings.
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